Microsoft launches Middle East data centers as it steps up cloud challenge to Amazon

Microsoft is set to launch its first Middle East data centres in UAE by early next year and expand the data centers at the same time in Switzerland, France, and Germany, as it continues to grow its cloud-computing activities.

The UAE has always been at the front line of embracing new innovations and always been supportive of new technologies, such as mobile app development to integrate with citizen services. Considering this, big tech companies, including mobile app development companies started their services in UAE.

Enormous tech organizations have shown enthusiasm for the region, particularly in the UAE, to open their data centers. Amazon web services has a data Centre in Bahrain and an office in Dubai while Alibaba Cloud, the cloud computing arm of Chinese e-commerce giant Alibaba Group, is planning to open its second data Centre in Dubai by early 2019. Oracle, on the other hand, is going to launch the Abu Dhabi data Centre soon by August. Microsoft is competing to expand into new areas against Amazon. Its first ‘Middle East data centers’ will be located in Dubai and Abu Dhabi, and will offer the U.S technology giant’ cloud computing product Azure, Office 365 and Dynamics, to help organizations to quicken their digital transformation journey, specialists noted. Over the last three years, Microsoft has dramatically increased the number of regions where Azure, the cloud-computing platform of Microsoft, is available. With the new offices, Microsoft has 50 Azure data centres across the world and they believe this is the highest among all the cloud providers.

"We see tremendous opportunity in MEA (Middle East and Africa) for cloud innovation to be the key driver of economic development, and also provide sustainable solutions for some pressing issues such as youth employability, education and healthcare," Samer Abu-Ltaif, president of Microsoft Middle East Africa, said in a press release.

Investment into the UAE data centers expand on Microsoft’s essence in the region for over 20 years. Over the region, Microsoft is supporting 4,000 start-ups and with the local data Centre, more are required to come locally available.  Microsoft declined to give the estimation of investment into the Middle East data centers, or any other details on the potential number of employments that may be created. The company additionally did not give information about upcoming cloud sites in the region.

The regional general manager of Microsoft in the Gulf region, Sayed Hashish said “Driven by strong customer demand for cloud computing, local data centres were the logical next step given the enormous opportunity that the cloud presents,”

He did not mention whether Microsoft will have dedicated data centres or leased data centres. According to market specialists, it would seem that Microsoft is leasing the data centres space from Etisalat.

Microsoft and Amazon’s race to open new markets in the region is pegged to the greatest economies grasping digitization. There is an uptick in e-commerce and economic expansion agendas that hope to diminish dependence on oil and assemble knowledge-based economies as set out in the UAE’s Vision 2021 plan and Saudi Arabia’s Vision 2030.

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Industries transformed by Big Data and Analytics

Big data is generating a lot of hype in every industry. The extension of the Internet of Things (IoT) has included multitudinous new sources of Big Data into data management landscape. With almost 2.3 million gigabytes of data created each and every day and the data universe doubling every two years, there is no denying that data is, and will proceed to, shape our world. With an expected growth of yet another $7.3 billion in 2018, the market size of big data will almost certainly break past the $40 billion mark in 2018.

As an ever increasing number of industries understand the benefits that big data analytics provides, current strategies and programs should advance and create to help bigger workloads. Big data is going to change how you work, it will disturb everything. There is a positively a great deal of truth in the idea of big data will have a major effect, but all the hype can feel a little abstract.  Thus, keeping in your mind end goal to give you a clearer idea of how data insights and predictive analytics area really evolving industries, here a list of the kinds of businesses that are profiting from big data.

Healthcare

Providing the right healthcare at the right time is basic, as having the capacity to analyze extensive and exceptional datasets to find trends in the population can help give better support for public safety. Today the value for big data in healthcare is largely limited to research because utilizing big data requires an exceptionally particular set of skills. There is huge volume of health data available that can be used to distinguish patterns. The main difficulties for the industry at the moment is gathering that data electronically and using it in a productive way.  But, if these issues are addressed, it could well huge effect on healthcare as a whole.

Retail

No industry epitomizes the essential elements of supply and demand better than retail. Data has always been used to understand how customers are purchasing, but data analytics will enable this become considerably more exact. Internet of Things shelf scanners are progressively ready to tell stores how empty or full their stocks are. Retails data analytics will then enable stores to always give the correct amounts of product required.

Education

Education is the one of the biggest markets in the world, but educators have regularly failed to perceive how data can enable them to give better and more proper services to students.

At the point when students move starting with one classroom then onto the next and meet teachers for the duration of the day, it can be difficult to monitor of individual students progress. However, mobile apps development companies designed various applications which are using data gathered in school to provide teachers with a more unified insight into their students’ academic progress and enable them to spot issues and give extra help when required.

Insurance

The insurance companies has always depended on math to calculate insurance costs. Traditional insurance would be calculated on risk based on crime statistics, credit scores and loss histories. Big data can possibly effect savvy insurance companies across the board. Risk analysis is the key one, with big data helping companies understand risks and rewards more accurately than ever, however it can also be utilized to recognize fraud.

Financial services

Finance has always been about numbers, but complex algorithms that can collect data from an ever wider number of sources help inform and support trading decisions. Utilize live and authentic information sustains to caution yourself to new opportunities quicker than human can read, and find new opportunities while picking up a competitive edge. Many financial institutions are adopting big data analytics in order to maintain a competitive edge.

We are at FuGenX, a global technology services company, offering Big Data Analytics and Mobile app development services in UAE, Qatar, Saudi Arabia, Kuwait, Oman, USA and India.

Why your Business needs mobile app integration now!

Online shopping has revolutionized the way people make purchases. The growth of e-commerce has driven the online entrepreneurs to increase their scope through mobile applications. More than 2.14 billion people worldwide are expected to purchase services and goods online by 2021. Having an e-commerce website is not sufficient if you want to increase your visibility and sales. For a few reasons, mobile application is a better option when contrasted with the websites browsed on desktop and mobile. To fulfil the demand of mobile apps for e-commerce in UAE, there have been many mobile application development companies came to the market.

Mobile application has various advantages over a web application for an enhanced customer experience. In this manner, if you are planning an extension of your existing e-commerce business, settling on a mobile app will definitely give you a chance to hold the trumps. Mobile app development is obviously a necessary step for e-commerce business owners. But in what ways would that help business owners? Let’s discuss that:

Faster Purchase: Fast Content Retrieval on App

Online stores must be sufficiently quick to have the capacity to build a solid core of loyal customers. The fact is, this is one of the aspects where mobile apps have a huge advantage over websites. Your e-commerce site must be mobile-friendly, but with a mobile application with instinctive UI/UX, your customers can shop quicker.

Since apps store their information locally on devices, they don’t need to pull the information from server and consequently, the content (products) is retrieved faster.

Push Notifications: The Easier way to Connect

Incredible products and offers will just increase the value of your business when they reach the customers on time. While there are communication channels like SMS, email to keep them informed and updated, they absolutely can’t beat the advantage push notifications have.

Sending a small notification through your app like: Get 50% off on some products; Weekend Sale! Can turn out to be very compelling in boosting your sales. Along with this, push notifications is a great approach to reconnect with the lost customers by sending offers, promotions, discounts, deals, etc. Your customers can take a look at these notifications even without opening the app.

 Personalization: Customized Content for Customers

Customers appreciate personalized product offers and promotions, as it helps them in making an informed choice. For this, analyzing shopping patterns and learning about individual inclinations is important when it comes to rendering customized experience to the customers.

Products viewed, geolocation, social networking profiles, item categories, gender, age, brands are some of the components that influence personalization.

Creative brands are driving the path in defining the next generation of customers experience with e-commerce personalization, conveying more accurate, significant, and personalized touch points both in online and store.

In-app Analytics: Catch Intent-rich moments of users

Knowing the customer and broadening the services appropriately is equal to better conversion rate. Use the Conversion reports to track performance objectives and revenue targets. Mobile app analytics are a key to expanding app engagement and enhanced execution.

With app analytics, one can stay advised about user requirements and accordingly their behavior with the app like screen views, retention analysis, user navigation to different screens, etc. Depending on the feedback derived through these measurements, updates in the application should be possible, according to user requirements.

FuGenX Technologies is one of the mobile app development companies UAE, and has helped many e-commerce retailers with world-class app development services, including Big Basket – one of the biggest e-commerce business.