Online
shopping has revolutionized the way people make purchases. The growth of e-commerce
has driven the online entrepreneurs to increase their scope through mobile
applications. More than 2.14 billion people worldwide are expected to purchase
services and goods online by 2021. Having an e-commerce website is not
sufficient if you want to increase your visibility and sales. For a few
reasons, mobile application is a better option when contrasted with the websites
browsed on desktop and mobile. To fulfil the demand of mobile apps for e-commerce
in UAE, there have been many mobile application development companies came to the market.
Mobile
application has various advantages over a web application for an enhanced
customer experience. In this manner, if you are planning an extension of your
existing e-commerce business, settling on a mobile app will definitely give you
a chance to hold the trumps. Mobile app development is
obviously a necessary step for e-commerce business owners. But in what ways
would that help business owners? Let’s discuss
that:
Faster Purchase: Fast
Content Retrieval on App
Online
stores must be sufficiently quick to have the capacity to build a solid core of
loyal customers. The fact is, this is one of the aspects where mobile apps have
a huge advantage over websites. Your e-commerce site must be mobile-friendly,
but with a mobile application with instinctive UI/UX, your customers can shop
quicker.
Since apps store
their information locally on devices, they don’t need to pull the information
from server and consequently, the content (products) is retrieved faster.
Push Notifications: The
Easier way to Connect
Incredible
products and offers will just increase the value of your business when they
reach the customers on time. While there are communication channels like SMS,
email to keep them informed and updated, they absolutely can’t beat the
advantage push notifications have.
Sending a
small notification through your app like: Get 50% off on some products; Weekend
Sale! Can turn out to be very compelling in boosting your sales. Along with
this, push notifications is a great approach to reconnect with the lost
customers by sending offers, promotions, discounts, deals, etc. Your customers
can take a look at these notifications even without opening the app.
Customers
appreciate personalized product offers and promotions, as it helps them in
making an informed choice. For this, analyzing shopping patterns and learning
about individual inclinations is important when it comes to rendering
customized experience to the customers.
Products
viewed, geolocation, social networking profiles, item categories, gender, age,
brands are some of the components that influence personalization.
Creative
brands are driving the path in defining the next generation of customers
experience with e-commerce personalization, conveying more accurate, significant,
and personalized touch points both in online and store.
In-app Analytics: Catch Intent-rich
moments of users
Knowing the
customer and broadening the services appropriately is equal to better
conversion rate. Use the Conversion reports to track performance objectives and
revenue targets. Mobile app analytics are a key to expanding app engagement and
enhanced execution.
With app
analytics, one can stay advised about user requirements and accordingly their behavior
with the app like screen views, retention analysis, user navigation to
different screens, etc. Depending on the feedback derived through these
measurements, updates in the application should be possible, according to user
requirements.
FuGenX Technologies is one of the mobile app development companies UAE, and has helped many e-commerce
retailers with world-class app development services, including Big Basket – one
of the biggest e-commerce business.
